A random email enquiry can sometimes lead to a job. I've always had the instinct to follow the peculiar. So when the Big Island Sausage Co. sent me an email saying they liked my work and could I help them in their start-up business in Hawaii, I jumped at the chance.
The brief was literally, "we want to say this about our product, and we'd like a picture of a bull". Further conversations asserted that the company really needed an identity that fitted many purposes from company logo, point of sale, to the actual packaging of the product.
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| Initial idea |
This identity had to be in a single colour, easy to produce and distinctive. It sounds restrictive, but the brief was so open I realised that here was an opportunity for me to do something I wanted to do. I thought of cattle branding to incorporate the type with the image, then came up with the idea of an old-fashioned sign cut out of iron, and played around with it.
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| Development sketch |
Eventually I came to the sketch above and presented it to my clients. They liked it, so I moved it on to the next stage. I couldn't cut it out of iron so I used black paper.
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| Paper cut of final image |
The end result was scanned and tweaks were made for the final image in Adobe Illustrator.
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| Application to sausages |
Client: Ryan Peters sets out his stall
Company director, Ryan Peters tells me they are already doing very well and thinking of expanding their brand. I will watch this fledgeling company with great interest.
