This was a real path to an answer. Above is the finished identity I worked on with Interabang, a design company in London. It is a rebrand for a scheme that promotes Walking for Health. You might spot the logo on gates & stiles from routes up and down the UK.
|The original logo for Walking for Health|
We played about with various ideas to begin with:
My Muybridge version
My take me to your leader option
The client definitely wanted to include humans walking. We went in a few different directions, then Interabang suggested I look at Matisse figures that are simple yet full of movement.
|Interabang's initial Matisse suggestion|
|Matisse paper cut figure leaping|
|Matisse dancers sculpture|
|My first Matisse visual|
I love my first interlocking striding version (above). The client liked it too, although we had to remember the target audience, the social element in going for a walk, the various abilities and ages of those this scheme might appeal to. So I had to define more of a relationship between the figures. There were also a worries about the shape of the heads and the characters' general androgyny of the figures.
|Next stage included friendlier walkers|
Various decisions were made about the thickness of the characters and their anatomy until we reached our final solution (below).
|The new and existing lo|
Here is how it looks on the web:
Interabang is a design company based in London, specialising in Identity, branding, print, digital and campaign graphics. It is owned by Adam Giles and Ian McLean. Website: http://interabang.uk.com/
Here is the link to the Walking for Health website: http://www.walkingforhealth.org.uk/